Description
Most professional firms cringe at the word “selling,” yet they know new work doesn't just happen. STAR Solutions Selling takes on tried-and-true selling techniques and applies them to the professional environment. This course teaches why every sale is complex and requires strategic thinking. Participants learn the language of sales so that everyone on the Business Development team can communicate more effectively. They learn how to create a sales objective and deal with
all the players to win business. If your team is long on wishing and short on strategy and action,
this course will put them on the court, winning the game of new business.
Topics Change Mania & the Complex Sale 12 Laws of Sales Success Why Be Strategic? Strategy vs. Tactics Identifying the Players Identifying the Gap Selling the Solution Creating Sales Objectives Warning Markers Corporate Results vs. Personal Wins The Perfect Client The Sales Funnel Staying in Action
STAR Solutions Sales Plan
What You'll Gain
After attending this workshop you will:
Clearly understand the 12 Laws of Sales Success
Know how to effectively create a sales objective
Understand how the players in a sale all need to be heard and served
Know how to identify the service “gap”
Know how to create a winning sales message
Consistently see warning signs that a sale may go wrong and learn how to save it
Identify your Perfect Client
Identify and address the need for buyers' “wins” and business “results”
Understand how to prioritize your sales efforts during busy times
Methods
STAR Solutions Selling is involving and participatory. Class size is limited to 30 in order to actively apply the material and allow participants to share their ideas. Some of the learning techniques are:
Lecturettes (10 minutes or less)
Paired Sharing; small group discussion
Quizzes; application exercises
Who Should Attend
Rainmakers, Principals, Program and Project Managers, Business Development Team Leaders, Marketing Staff
Group Size: 15-30
Time: 6 Contact Hours
Call now to discuss Catherine Jewell's availability for your meeting. 800-829-5648 |