STAR Marketing Strategies
A Workshop to Make Marketing a Team Sport

Description
The growth of the firm often depends on the marketing and sales savvy of a few principals and managers. With STAR Marketing Strategies, business development becomes a team sport. This course provides a primer in rain making for the professional firm. The Universal Sales Cycle
shows the importance of feeding the pipeline and how to move prospects to client status. The Toolbox of Tactics breaks down marketing into 12 easy-to-understand activities that any
professional can take on. This is an energizing experience for a Business Development team to share. Bring your marketing staff and make a new plan to build the firm. You can have Business Development STARs.

Topics
•  The Universal Marketing Cycle
•  The Four Marketing Effects
•  Prioritizing Your Marketing Efforts
•  Client Genealogy
•  Identifying Your Perfect Client
•  The Toolbox: 12 Business Development Tactics
•  Choosing Effective Tactics
•  Creating a Personal Marketing Plan
•  Building a Team Plan of Action
•  Mining for Business with Clients
•  Networking Savvy
•  Telling the Firm's Story
•  STAR Performance Principles

What You'll Gain
After attending this workshop you will:
•  Clearly understand the Sales Cycle and why marketing is a 24/7 activity
•  Know the profile of the firm's Perfect Client and what that means to your marketing effort
•  Understand the 12 basic Business Development Tactics
•  Develop a Personal Marketing Plan that integrates your strengths and style
•  Understand how to more effectively increase business with current clients
•  Know how to leverage your current networking investment for results
•  Understand how everyone can contribute to the business development effort

Methods
STAR Marketing Strategies is involving and participatory. Class size is limited to 30 in order to
actively apply the material and allow participants to share their ideas. Some of the learning techniques are:
•  Lecturettes (10 minutes or less)
•  Paired Sharing; small group discussion
•  Quizzes; application exercises

Who Should Attend
Rainmakers, Principals, Program and Project Managers, Business Development Team Leaders, Marketing Staff
Group Size: 15-30
Time: 6 Contact Hours

Call now to discuss Catherine Jewell's availability for your meeting. 800-829-5648