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Select the biography that suits your group and the topic. Each is provided in several lengths. The biographies are intended for printed materials. Please see the Intros for setting up my presentation
on the day of the event.

A/E/C Industry Bio – 273 Words
Catherine Jewell grew up in the construction industry. The dinner conversation was always about
specs, bids and projects for the general contractor where her Dad served as CFO. Today, she works
with the AEC market, helping firms increase the effectiveness of their presentations and training their professionals to sell.

The services of her company, The Jewell Performance Group, include presentation and sales
training, marketing retreats, keynotes, teleseminars and coaching for sales teams.

Catherine has spent 25 years marketing professional services. She began her career as an account manager for a top 100 advertising agency, where she learned the fine points of client service. In her
13-year career there, she eventually managed a team of 15 writers, producers and artists. For more
than five years, she managed a client portfolio of $1.5 million in yearly billings and led the firm's
business development effort.

In the late 80's when the Public Accounting profession was first allowed to advertise, Catherine was named the first Marketing Director for a national CPA firm. In that role, she taught sales and marketing skills to busy accountants. Today, she works with architects, engineers, and construction companies
to build their practices.

A student of marketing and selling, Catherine has refined the best practices to fit professional
services marketing. She understands the challenges of being a “part-time business developer,”
while managing many client projects and deliverables. Her training is tailored to the needs of the
highly educated, highly motivated professional with limited time and a limited inclination to sell. Professionals in her sessions come away with increased confidence, clarity and commitment to
the firm's goals. Her goal is to create STAR Rainmakers.

A/E/C Industry Bio – 168 Words
Catherine Jewell grew up in the construction industry. The dinner conversation was always about
specs, bids and projects for the general contractor where her Dad served as CFO. Today, she works
with the AEC market, helping firms increase the effectiveness of their presentations and training their professionals to sell.

Catherine has spent 25 years marketing professional services. She began her career as an account manager for a top 100 advertising agency, where she learned the fine points of client service. In the
late 80's she was named the first Marketing Director for a national CPA firm. In that role, she taught
sales and marketing skills to busy accountants. Today, she works with architects, engineers, and construction companies to build their practices.

She understands the challenges of being a “part-time business developer,” while managing many
client projects and deliverables. Her training is tailored to the needs of the highly educated, highly motivated professional with limited time and a limited inclination to sell. Her goal is to create STAR Rainmakers.

A/E/C Industry Bio – 105 Words
Catherine Jewell grew up in the construction industry. Her Dad served as CFO for a General
Contractor. Today, she works with the AEC market, helping firms create more business and train rainmakers for the firm.

Catherine has spent 25 years marketing professional services. She has been a project manager
for a top 100 advertising agency, and the first Marketing Director for a national CPA firm.

She understands the challenges of being a “part-time business developer,” while managing many
client projects and deliverables. She trains highly educated, highly motivated professionals with
limited time and a limited inclination to sell. Her goal is to create STAR Rainmakers.

Career Coach Bio – 159 Words
Catherine Jewell is on a personal quest to help everyone find perfect work. She is a Career Coach
and author of the Work Dharma® technology, a system for discovering life purpose. For more than
20 years, she has studied the phenomena of career planning and has coached nearly 250 adults through mid-life career changes.

Jewell has written extensively on career strategy and find-your-passion tactics. She is author of
“31 Days to a Better Boss,” a daybook to help professionals forge a partnership with the boss and
“STAR Performance,” a book about excelling in business.

A student of corporate culture, Jewell is an expert in office politics and “the rules” of various business environments. Each program she creates helps professionals blow through obstacles holding them back in their careers.

Jewell is the ultimate career motivator because she helps people identify their own soul-satisfying
work. Her practical tools and techniques allow her clients to bring soul to their next career choice.

Career Coach Bio – 118 Words
Catherine Jewell is on a personal quest to help everyone find perfect work. She is a Career Coach
and author of the Work Dharma® technology, a system for discovering life purpose. For more than
20 years, she has studied the phenomena of career planning and has coached nearly 250 adults through mid-life career changes.

Jewell has written extensively on find-your-passion tactics. She is author of “31 Days to a Better Boss,
” a daybook to help professionals forge a partnership with the boss and “STAR Performance,” a book about excelling in business.

Jewell helps people navigate office politics, business reorganizations and career changes. Her
practical tools and techniques allow her clients to bring soul to their next career choice. 

Woman Business Owner Bio – 243 Words
Catherine Jewell is a woman business owner who knows the struggles of cash flow, marketing, supervising employees and building client relationships. She is a single mom who raised a son
while succeeding in the highly demanding and competitive world of advertising. She has broken
through the glass ceiling and crawled around it a few times!

Today, she works with organizations and their leaders to create STAR performers. The services of her company, The Jewell Performance Group, include keynotes, workshops and training for professional development. “Challenge Yourself to be a STAR” is her signature keynote, and is also available in
one- to eight-hour formats. Her newest book, published in 2003, is
“STAR Performance: How to become a star at work and in your life.”

Jewell is a four-time career changer who has worked in advertising, public accounting, banking,
public utilities, travel, insurance and high tech. Her expertise is in professional services and she is
a frequent presenter for Legal, Accounting, Engineering, Architecture and Construction conferences.

A student of corporate culture, Jewell is an expert in office politics and succeeding within a structured environment. Each program she creates helps participants blow through obstacles holding them
back in their careers.

While her formal training is in marketing, Jewell is passionate about careers and has written
extensively on career strategy and find-your-passion tactics. She is author of
“31 Days to a Better Boss,” a daybook filled with ideas to help professionals forge a partnership
with the boss.

Woman Business Owner Bio – 109 Words
Catherine Jewell is a woman business owner who knows the struggles of cash flow, marketing, supervising employees and building client relationships. She is a single mom who raised a son
while succeeding in the highly demanding and competitive world of advertising. 

Today, she works with organizations and their leaders to create STAR performers. Her expertise is in marketing professional services and she is a frequent presenter for Legal, Accounting, Engineering, Architecture and Construction conferences.